Bud Light is Coming to WAKA Kickball & Social Sports in 2016

Monday, April 11, 2016 - 11:51

Bud Light is Coming to WAKA Kickball & Social Sports in 2016

Today, we are excited to announce that Bud Light is the Official Beer of WAKA Kickball & Social Sports in 2016. We're working in partnership with Anheuser-Busch to bring new, cool Bud Light experiences to WAKA events.

Bud Light has long been a favorite for team celebrations on and off the field. Now, it will have a prime presence at WAKA’s leagues and events across the country, including the 19th annual WAKApalooza Weekend in Las Vegas, NV, which had 3000+ attendees in 2015.

“Anheuser-Busch is excited to partner with WAKA as their national beer partner,” says Andrew Porter, Sr. Director of Trade Marketing at Anheuser-Busch. “We believe that social sports leagues provide the ideal platform to connect Bud Light with consumers through enhancing both the on field and post-game bar experience.

“The social culture, enjoying games with friends after work, and sharing stories over a pitcher at the league bar is a big part of the WAKA culture,” says WAKA Co-Founder Johnny LeHane. “Bud Light embodies this culture and will be a great partner to bring more people in our community together for seasons to come.”

For more information on partnership opportunities, please email sponsorship@kickball.com.



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